Slade, Alison, Amber J. Narro, and Dedria Givens-Carroll. “Literature Review: Reality TV, Audiences, and Social Networks.” Television, Social Media, and Fan Culture. Lanham: Lexington, 2017. 164-68. Print. This chapter focuses on why individuals enjoy watching reality television shows, and how they use certain websites and social networking sites, to engage with the reality television shows. This will be helpful for my research, as the writer researched individuals’ digital engagement with Toddlers and Tiaras and they showed popular topics of discussion that will be relevant and applicable to Project Runway.
Boucher, Vincent. “‘Project Runway’ Season to Include ‘size Inclusive Models’.” CNN Entertainment. CNN Entertainment, 12 July 2018. Web. 24 Mar. 2019. This article explains that “Project Runway” brought models, from sizes 0-22, for Season 16 in order to celebrate body diversity. Boucher also explains that the designers had the opportunities to work with different sized models in each new challenge. This will be helpful for my research, as I discussed how Project Runway had this big milestone during this past season.
Furlong, Maggie. “Tweeting TV: How Twitter Has Changed The Business Of Television.” HuffPost. HuffPost, 6 Dec. 2017. Web. 24 Mar. 2019. This article explains how social media has become such a large aspect of television, and most television networks have social media departments. Before each show begins on a network, most television networks create specific Twitter handles for each show. Television networks use Twitter to promote new shows, display teasers, but they primarily use it as a way to receive audience feedback on the episodes. The article also highlights which network, and television show, successfully features a new kind of writer, the best hashtag, and live reactions. Also, the article emphasizes that if there is a television show that has more engagement than other shows, then that success is measured by the execution of the Twitter account as opposed to the popularity of the specific television show. This article will be helpful in my research, as it will allow me to understand how a television network runs a successful Twitter account. Although there is no mention of Project Runway in this article, the article’s discussion of how Twitter has changed the television industry will be applicable to my research. Therefore, it will help me better understand how Project Runway has created a large fan base through their social media presence. Through this article, I will also be able to understand how Project Runway’s Twitter account is different from other reality television show Twitter accounts, and how their account could improve and grow.
Givhan, Robin. “‘Project Runway’ Hasn’t Launched a Real Star, but It Is a Lesson in Fashion Today.” The Washington Post. The Washington Post, 23 July 2014. Web. 24 Mar. 2019. This article explains that, despite the fact that Project Runway has stated that their mission is to discover the “breakout fashion designer”, the show has not proven to effectively help fashion designers start their own successful business. Givhan mentions successful Project Runway fashion designer, Siriano, but he suggests that this designer’s success is not a result of Project Runway. However, Givhan explains that this reality television show has received multiple awards in the reality television category. This article will be useful for my research, as it will allow me to explore how Project Runway effectively uses digital marketing tools to positively impact their brand image, in order to be viewed as a well-liked reality television show, but it may suggest that it is truly up to the designers to use their own social media platforms to ensure that their names become well-known.
Harrington, Stephen, Tim Highfield, and Axel Burns. “More than a Backchannel: Twitter and Television.” Journal of Audience and Reception Studies 10.1 (2013): 405-08. Participations.org. Web. 24 Mar. 2019. This primary source describes the interaction of television and Twitter. Television shows have become one of the most widely searched and trending topics on Twitter. This article explains how Twitter has encouraged fandom as well as television show viewers’ engagement and interaction due to hashtags that are displayed on the television screen. This article also explains how Twitter allows live television viewers to have a more communal experience, and it allows the viewers to instantly form a dialogue with other viewers, as opposed to waiting until the following day to have a conversation with their friends and family about the previous evening’s show. Therefore, Twitter adds a new dimension to the television experience. They also explain how Twitter creates data that allows researchers to better understand the “audiencing” process, so therefore they can understand how many users are tweeting in response to a particular show, and how they are responding to particular moments in the television show. Lastly, this source explains how television shows encourage viewers to use hash tags and tag the official accounts, so that the television show can engage with the feedback that they receive from the viewers or continue to keep them engaged in between episodes and seasons. This source will be helpful for my research, as I am investigating how Project Runway engages with fans through Twitter, through posting clips from an episode and asking for their opinion about a designer’s design, and how fans share their thoughts about the show through hashtags.
Indvik, Lauren. “How ‘Project Runway’ Uses Social Media to #MakeItWork.” Mashable. Mashable, 28 Aug. 2012. Web. 25 Mar. 2019. This article, which was published on Mashable.com in 2012, describes Project Runway’s #MakeItWork digital marketing campaign. This hashtag was introduced across all of the social media platforms that they utilized, including Pinterest, Instagram, Twitter, Piictu, and Viddy in order to easily engage with fans. For instance, the article explains that the Project Runway Twitter account holds contests for cash prizes and the Pinterest board utilizes a “Fashion Board” where fans can pin fashion-related images. The head of digital marketing explained that he believes that engagement with these social media platforms is easy, and it is suitable for Project Runway, since Project Runway is a very visual show. Although these social media platforms have been updated and altered over the past seven years, this article allows me to better understand how Project Runway’s digital marketing team utilizes various social media platforms. This article also allows me to understand how fans can engage and participate with the show, through the #MakeItWork hashtag, as they could respond to a post and explain how they would have made it work in the moment through using a certain fabric in a different way.
The Secret Life of Muslims. Dir. Alex Clark. Perf. Ayana Ife. Splinter. Splinter, 06 Mar. 2019. Web. 25 Mar. 2019. This video, from the the Secret Life of Muslims, explores how Project Runway Muslim Fashion Designer Ayana Ife began her fashion career. The video also explores how certain Project Runway viewers critiqued Ife for her religious beliefs, but over time, Project Runway fans complimented her fashion designs on Facebook and Twitter. She explains that, through Project Runway, she was able to showcase her voice and how she intertwines fashion and her religious beliefs. This will be helpful for my research essay and creative project, as I explore how I was able to follow Ayana Ife’s journey on Instagram when she was still a contestant on Project Runway.